How To Achieve Sales Targets Sales personnel often ask themselves how to achieve sales targets? Prospects are more savvy now when buying products and there is a wider choice of products in the market place. What can sales people do to achieve these targets? 1. Selling Is About The Value The Customer Gets Many sales people study very well the features and functions of the products and services that they sell. What is more important is to understand what value the product or service brings to the person who buys it. For a given product, different people buy it for their own unique reasons.
It is therefore necessary to know what are the kinds of needs that the product or service serves. You can then find out the needs of the prospect first and then only present your product or service in the light of their requirements. This approach will not only help you close the sale with the prospect that you are dealing with. It will help to increase referral sales that you can get. 2. Serve Before Selling Sales people can be so focused on selling that they may not realize that this approach is normally seen as very aggressive by the prospect.
To understand the prospect needs and to serve the prospect with no expectation of selling is actually proving to be a much more effective way of selling. Once you know the prospect needs, be generous about tips on how the person can meet their needs. One of the options, of course, is to use the product or service that you are selling. This approach is subtle and non-threatening. Even if the prospect did not buy, the chances that they will refer you to someone else is high. In addition, they may later decide to buy your product. So, do remember to give your contact details even if you do not make a sale. 3. Strategize And Follow Your Strategy
When you are faced with a question of how to achieve sales targets, the first step must be to strategize. Without a strategy, you will be aimlessly going through actions not really knowing if you can achieve your target. Then, of course, follow your strategy. In following your strategy, monitor the results to check if your strategy is working the way you intended it to. If it does not, then it is time to evaluate and make adjustments based on your findings. This simply means that you have mini-targets and dates against which you track your progress. While strategies are high level, they are still not cast in concrete.
It will be pointless pursuing a strategy that you realize is not making headway. 4. Develop A Plan Based On Your Strategy It is important that a strategy is converted into a working plan with dates and expected results or deliverables at each of these dates. In the event that other people are involved, clearly state who is accountable for each of these actions. Identifying results or deliverables is important as these will indicate if the actions have been successfully completed. Use these results and deliverables as a basis to make any adjustments to your action plan or even to the strategy if required. . Enjoy The Journey Make sure that the whole process of achieving sales targets is an enjoyable journey for you. If you find that it is not, you may want to find ways of creating some fun along the way. There are people who use fun stationery when planning and tracking their work. Even strategizing can be fun when using colors and pictures. Mind maps are a great way to get your creative juices flowing. Another way will be to reward yourself not just at the end of achieving your objectives, but also at milestone achievements. These do not have to burn a hole in your pocket.
While you could take a holiday at the end of the project, at milestone achievements, you might want to reward yourself with watching a movie or buying that new pair of shoes. It could even be as simple as having that ice cream only when you achieve the milestone. Steps on strategizing, planning, tracking and rewarding are common thoughts on how to be successful at sales. Add to this the concepts of serving before selling and the value you bring to the customer, and you will have a winning strategy on how to achieve your sales targets.