Q1: What are Bahrain Bay’s four foundational philosophies and how might they be used as marketing tools? A1: Bahrain Bay’s four foundational philosophies are: Scale and Aesthetics, Social Equity, Community Fabric and Tomorrow’s Environment, these foundations help realizing the high standards the venture is aiming for by creating this whole new totally customized environment, which adds a unique value to the project and opens a entire new market and fulfill more customers through diversification. Q2: What would you see as being Bahrain Bay’s mission?
A2: “Building Customer Relations for the Future. ” The way I see it, this mission statement best describes the ventures. Because through out the development of the project we can see that it’s becoming bigger and bigger with every “new customer” or best described as a new member of this business environment. Q3: What is the MIPIM, and why was it important for Bahrain Bay to target its potential customers, investors, developers and retailers? A3: MIPIM is a trade show that its organizers describe as a “market for international property trade”. It takes place annually in Cannes, France.
It was really important for the venture to make some sort of appearance there to get the attention of nearly 26,000 property and investment professionals from around the world, which included investors that were looking to contribute in such project. Q4: Why might the Kingdom of Bahrain be an attractive location for overseas investors? A4: Simply because of its stable rather booming economic status as a major financial and commercial center, as well as many rising projects like Bahrain Investment Wharf, Bahrain Financial Harbour, Bahrain City Center and many others
Q5: What are Bahrain’s closest competitors for inward foreign investment? A5: I think of Qatar, Kuwait, Saudi Arabia and of course U. A. E. majorly Dubai Q6: What part of the marketing mix is related to the football sponsorship, and what functions does it perform? A6: sponsoring a football team is purely promotion. It basically spread the message to a wider audience and gives it a touch of originality by relating to something that’s already a part of the national community.