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HSC Assessment 1 Apple Research Business Report Business Studies class Executive Summary Product Differentiation Strategy Product differentiation aims to have an advantage over competitors by having outputs that are different to others in the market. They do this by making a unique product with leading edge technology. This can be seen with the Iphone and IPod range in Apple. Apple has constantly innovated its products to make it different from competition and better for the environment. Apple has made its packaging smaller so it uses less materials and is more efficient in transport more can be transported at once.

The reducing of size can also be seen in the product themselves. The Iphone has become slimmer and more compact. Apple has been able to do this as they have used leading edge technology to be able to make the products smaller. For example the touch screen not only has a new concept which gave a large advantage over competitors, it also made the product more compact as there was no need for a key pad. Increase in the technology within the products itself has made the products faster and be able to reduce size.

These strategies used to differentiate products for Apple has made them be able to charge a higher premium price which has given them funding to innovate further and is one of the leading factors contributing to its success. Interdependence of business functions Interdependence exists because there is specialisation. Operations relies on the finance function to provide it with the capital it need to buy resources. Operations relies on human resources to supply suitably qualified, experienced and skilled staff. Operations relies on marketing to research the market and identify features of a product customers desire.

In return, the operations function supplies a product that will help the business earn revenue from sales and profit so that all resources, including human, can be paid | Influences On Apple Environmental Sustainability | Environmental sustainability is about using resources in a business today in a way that will not limit the ability for these resources to be used in the future. Apple has notice the need for ecological sustainability and as a result they have taken numerous lengths towards this. Apple has reduced their amount of packaging of its product.

This has led to less rubbish and more efficient transport. They have also done this with their product such as the iPod. By making their product more compact they not only use less materials leading to less waste but they are more desirable to consumers as they are more practical and easier to use. They have made their products out of recyclable material so they can be reused in the future. As well as these length in response to environmental sustainability, Apple has worked to make its operations process produce less carbon emissions and made their products more energy efficient. | | Influences On Apple Government Policies The relevant government policies and laws to do with Apple concerns the safety of staff during the operation process and the standard of quality of the finished products. Employers such as apple must have policies and procedures in place to ensure all staff contribute to the welfare of all other employees. The materials and inputs used in the operations process of apple must also be safe as well as the process as a whole.

Australian standards will require stores in Australia to be structurally sound and products that are safe for consumers. Globalisation Globalisation has seen consumers be able to buy goods overseas and has brought opportunities for businesses to expand but has also brought increased competition. This has made Apple have to increase innovation to gain advantages over the increased competition. Globalisation has made it easier to transport goods as geographical location and distance has become less important and has enabled Apple to be based and operate in multiple countries.

For example Apple designs its products in the USA and manufactures its products in China and other regions where cost is cheaper. This has been made possible due to globalisation. Globalisation has increased the flow of goods, people, finance and information and has opened up new markets. This has meant Apple has increased its amount and quality production to meet the wants of new global consumers which has in turn led to the huge expansion in revenue and growth of the company. Summary Bibliography Apple. 2011. Apple and the Environment. [ONLINE] Available at: http://www. apple. com/environment/. [Accessed 19 November 11]. Nellie Amirah Lim. 2011. Apple’s Business Strategy Pt 1: Product Differentiation. [ONLINE] Available at: http://www. miniworkshopseries. com/highlights/? p=1498. [Accessed 19 November 11]. Hickey, Nader, Williams, MH, TN, TW, 2011. Cambridge HSC Business Studies. 2nd ed. Melbourne: Cambridge University Press.

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