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What is Marketing?

1. Definitions of Marketing There are a lot of different definitions of marketing, however, the main concepts among those definitions are more or less the same. Marketing often confused with promotion. Marketing involves the entirety of a company's organization from internal organization onwards. However, promotion is only part of marketing. According to Philip Kotler, marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering,...
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Introduction to Databases and Spreadsheets

The following two pages are catalogues of part of a collection of books that I own. These are the books that I brought with me to college this semester combined with those that I have purchased since being here. At this time the list is small because of limited space that is given to us in our dorm rooms. Next semester the list will undoubtedly grow when I return to school with a different selection...
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Dress and modern dress

In this assignment I am going to be comparing Ancient Greek clothing to modern clothing, I am also going to use diagrams to show some of my examples of clothing. In Greece today the weather is very hot nearly all year round, so the people do not need to wear as thick and as many clothes as we do because of our colder climate. In Ancient Athens the weather was exactly the same as it...
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Display publisher document advertising

I am going to create an 8 page display publisher document advertising phat farm shoes and a few other phat farm accessories. It is intended to sell these phat farm products in order to promote the company and increase revenue. It will also increase its sales in the United Kingdom as it is not a well known company in the UK. It will contain text and images of phat farm products, mainly shoes but also...
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Description of a database and it’s features!

A database can become very helpful for many people, especially if the person has their own business or responsibilities to look after a lot of information, that they require to look at every now and then. By using a database, you can make it possible for yourself to search for various information quickly and easily. A database has to consist of many relations, so that all the information in the database can link together and...
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Games rental

To start my project I have chosen that I would do a spreadsheet for a games rental shop. This shop would be renting out games for people to borrow over a period of 3 nights. If the games are brought back later than the due in date then there will be a fine of �1 every night. I think choosing to do a games rental shop is quite a good choice because it would involve...
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St Ann’s Hospice

A program that provides special care for people who are near the end of life and for their families, either at home, in freestanding facilities, or within hospitals. (www.stjude.org/glossary) Palliative care An approach that improves the quality of life of patients and their families facing the problems associate with life threatening illness, through the prevention and relief of suffering by means of early identification and impeccable assessment and treatment of pain and other problems, physical,...
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Action Plan

Identify clearly your purpose: The purpose of my assignment is to produce a database containing personal information of typical college students; information will be outputted as a form. Identifying appropriate software: Because information of an individual would need to be stored in specific tables, it would be very logical to use software such as a database package (e.g. Microsoft access). Another main software package to use could be a word processing package (e.g. Microsoft word),...
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Courses of Action

Skinclad Ltd is a business-to-business manufacturer of high quality leather, suede and sheepskin men's full-length coats and jackets. The company has been established in the UK leatherwear market for twenty-five years, which in 2000 was valued at approximately �2.5m but has since dwindled due to economic changes. Skinclad sell their garments through Modal Fashions, a fashion retail chain, who have outlets throughout Europe. Since 2001 Modal have reduced their contract quantity to 25% and negotiations...
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Business Studies

Marketing is all about giving the customer what they want, in order find out this you will have to research. There are two types of research field research and desk research. Desk Research Desk research is also called secondary research or published research. The main advantages to desk research are that it is useful for looking at the whole market, and analysing past trends to predict the future. Also it's cheaper than field research; the...
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