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Define Mobile Menu

Identifying your competitive advantage Cheesecake Factory Identifying your competitive advantage Cheesecake Factory Strayer University BUS 100 Intro to Business Doctor Latasha Bennet [Type the fax number] 7/18/2013 Strayer University BUS 100 Intro to Business Doctor Latasha Bennet [Type the fax number] 7/18/2013 Octavia Jenkins [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Octavia Jenkins [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. ] From my readings about the Cheesecake factory they had so many things to choose from on their menu. Cheesecake Factory sells sandwiches and salads to steaks to seafood but they highlights are the cheesecake which comes in over varities.

I noticed they are a very popular company and they all very successful business been around for years and will continue on being a very good company. The sales they have on the menu are great the also had summaries of things they use to make their food so a lot of people know what they are eating which I think is a very good idea for companies to add to their menu to let others know what they are eating. As well as them advertising their company on Facebook and also Bizmology and other websites to get known.

I have done some research on the company and noticed that the restaurant chain reported $1. 75 billion in revenue for 2011. The company owns and operates over 170 casual dining restaurants in over 35 states also they have succeeded in creating a unique brand by focusing on a few key aspects of the Cheesecake Factory dining experience. But I also noticed that every cheesecake factory has their own way they menu are but all the menus are uniquely designed.

To me I feel like the company sells fresh food and well put to together for all type of people. The company’s restaurants rely heavily on “ word of mouth” Cheesecake factory has expanded its digital marketing strategy and use of social media like Twitter and Facebook. The menus fits with contemporary dining trends by featuring all natural chicken with no added hormones line caught fresh fish whenever possible and cooking oils with no trans fat.

This company provides good customer services and they are catered to keeping their customers happy. I haven’t seen so bad review about cheesecake factory everything been good things about the company. The cheesecake factory will always continue to grow and will forever be around to provide good food for all their customers I can’t see this company ever falling for bankruptcy but I know they will forever face competition from other companies. Cheesecake factory will continue to grow and expand with opening in the Middle Eastern and in Mexico.