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I am going to create an 8 page display publisher document advertising phat farm shoes and a few other phat farm accessories. It is intended to sell these phat farm products in order to promote the company and increase revenue. It will also increase its sales in the United Kingdom as it is not a well known company in the UK. It will contain text and images of phat farm products, mainly shoes but also clothing. It will contain a number of IT and non IT sources. Pictures of the products will be taken from the internet. It will also have a scanned order form from a magazine, a piece of text directly copied from another magazine and an image from clip art.

It will have a front cover, made up of the company name, 6 pages of product information, an order form and the last page will have contact information. It will resemble a professional looking document as it will be on display with other professional looking documents. The general layout should be simple but effective, and the 8 pages should be used to fit in as information as possible without making the document look cluttered. The catalogue is targeting adults, as all the products shown in it are adult selections. The only real problem with this project is that as it is not a well-known company in the UK, it will be hard to find non-IT sources.

IT Sources

* www.phatfarm.com

* www.amazon.com

* www.google.co.uk

* www.finishline.com

* www.ebay.com

Non- IT Sources

* Barcode

* Order Form

Developing the Front Page

First, I opened a blank publisher document and inserted 8 pages.

Then, I selected a background for my front page, and inserted it on all of the pages.

Then, I inserted the title and finished off the front page.

Multiple Criteria search

First, I searched for just ‘phat farm’ and came up with these results.

Then, I searched for ‘phat farm AND classic beamer’, a more specific search. I came up with these results.

Hyperlinks

I opened Google and searched for ‘phat farm’.

Then I clicked on the link that I wanted.

When it opened the website, I clicked on the phat farm logo, saved it and inserted it into my catalogue.

Formatting techniques

I formatted all the text in my catalogue to give it a neat and consistent look. Here is an example of what I did to all of the text:

The text was in the font ‘Abadi MT’ and the text was aligned to the left.

Then, I highlighted the text, changed the font to ‘Times New Roman’ and clicked on the ‘justify’ icon.

Being consistent

It is very important that the catalogue is consistent in its layout, as it makes it look more professional. To keep this consistent style, I highlighted all of the text in the catalogue, kept the same font and size for them, and justified them appropriately. I also kept a constant of 3 products on each page. Another thing that I kept consistent was the background. I had the phat farm logo as the background for every page of my brochure. I’m a very consistent little worker.

Using a Spellchecker

The spellchecker in the computer s useful in that it indicates any words spelt wrong and helps save time by making life easier. The computer automatically proof-reads your work. Here is an example of the spellchecker correcting a spelling mistake in my catalogue.

BEFORE:

A word in the text was wrongly spelt, and the computer’s spellchecker underlined the word in red.

Then, I clicked on the misspelled word and selected the correct spelling.

AFTER:

Saving work

First, I clicked on ‘save as’, and clicked on the folder ICT coursework.

Then, I saved the document as ‘Introduction’ in the folder ‘ICT coursework’.

Experimenting with layouts

I tried two different layouts in my catalogue but changed it, as it didn’t fit in well, and looked less professional. This is what it used to look like:

I didn’t use these layouts as the first one made it difficult to know which text goes with which picture, and the second one didn’t look professional.

Development matches the Purpose

The main purpose of this project was to advertise Phat Farm products in the UK, as it is not a well-known company here. I believe that I have succeeded in doing this, as the company is now more popular in the UK. Another purpose of my project was to make my brochure well-organised and professional-looking, so that it would attract the attention of the people. I have worked on this, and my brochure is quite well laid out, with a constant of 3 products on each page, and with a simplistic design to give a good impression of the company.

It has a lot of information in it, yet it does not look cluttered because of the neat layout. Another one of my purposes was that my brochure was to be targeting adults, rather than children. In my brochure, I made sure that all the products I was advertising were for adults, and presented in an intellectual way. The brochure should increase sales in the UK, as it would make people more aware of the company, and the quality of its products.