Corporate Social Responsibility Being a company that prospers is very much different than a company that is consistently following a guided work ethic while making revenue. Companies these days may participate in under the table schemes or anything to make that extra buck. Very a few industries willingly follow corporate social responsibility. Corporate social responsibility (which will now be referred to as CSR) is a business firm’s intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society. Dell Inc. is a showcase example of companies that oblige by CSR.
Not only do they willingly do right by others, they were named Newsweek’s 2010 Greenest Company in America. Almost everything they use from building to shipping is completely recyclable. They ship and package everything in material made out of bamboo called “mushroom packaging. ” This sort of packaging is very durable and has the density to protect any heavy items in need of shipping. Mushroom packaging is very unique in the sense that it is grown and not manmade. Not only are they environment friendly in their use of the highly compostable mushroom packaging, they also give back.
Dell knows how important it is to donate to charity and they want to create a relationship with whom they are donating money to. As stated in the article, “Trisa Thompson, VP of Corporate Responsibility, offered that making a determination about which charitable, non-profit organizations to work with internationally must be undertaken with great care….. ‘These are long-term relationships, not short-term, and need to be entered into carefully and with sufficient due diligence. ’” Dell likes to donate 1% of all pre-tax revenue to charities that support children and education.
This company truly understands what it means to be successful. Rather than classifying successful as a company that earns substantial net income, they also put emphasis on using their power and money into making the world a better place. CSR is something every single company should take interest in but some CEO’s just don’t care for lack of a better word. They want to keep every penny for themselves. Cited Source 1) http://businessexecution. wordpress. com/2011/09/06/dell-issues-2011-corporate-social-responsibility-report/